SEO

Mobile Optimisation

The Mobile Optimisation Package leverages Google’s Mobile Friendly Test and Mobile Speed Test to identify areas in your website needing improvement. Once problem areas have been identified, a one-time mobile optimisation development will be performed, which will improve the mobile speed and friendliness of the site.
- Key Features
Optimise your client’s site for mobile viewing by leveraging insights gained from Google’s Internal Tools.
Identify and develop areas needing improvement to increase the mobile-friendliness of the site and gain better visibility in Mobile Index.
Check up to 30 pages of the site and implement mobile optimisation improvements if necessary.
Implement enhancements such as optimising site images, leveraging browser caching, enabling compression, enabling keep-alive, and other mobile-specific improvements.
Minify CSS, HTML, and Javascript as needed to ensure more efficient performance.
Install AMP to blog sites if necessary.
Up to total of 8hrs for total mobile optimisation, may include optimising existing images or content to be mobile friendly.

Local Website Design Package

- Key Features
Fast WordPress development based on custom WordPress templates created specifically for local industry niches
One week turn-around time from start of campaign to initial client assessment and approval
Two weeks turn-around time from start of campaign to deployment. Any additional feature tacks on additional time
Up to 30 pages migrated
Up to 15 premium stock photos bought and used specifically for the site
Custom design, created specifically for your business based on your personality
SEO-ready websites with features integrated such as blogs, social media icons, HTML and XML site maps, etc.
Responsive web design ensures the website is displayed correctly across all screens
Social media icons, favicons, widgets, contact forms, etc.

  • This does not include content creation.* *Disclaimer
Local Marketing Bundle

- Key Features
Facebook Page Setup and Local Business Verification (Cover Photos, text)
Facebook campaign created specifically for small businesses, optimised to drive foot traffic and gain awareness within the immediate vicinity of the small business
Highly collaborative – tailored content based on the promos of the small business for the month. Monthly data will be sent to the digital agency via email.
Localised audiences will be researched and targeted based from their high affinity with the product.
There will be a £50 built-in ad budget to boost each post to the unique audience, and will guarantee reach and impressions per post.
There will be a monthly Facebook performance report, including content report, audience report, and local reach report.
Extensive on-page optimisation (up to 10 pages) which includes web copy writing, tag and header optimisations, URL rewrites, and meta data optimisation among others.
Maximum of 2 keyword groups with a search volume of up to 2,000 (1,000 monthly search volume per keyword group)
Google AdWords Account Setup, Resear
ch and Analysis including Keyword Research, Ad Grouping, Ad Text Creation, Budget Analysis and Geo-Targeting.
Landing page audit and recommendation based on conversion-centric optimisation.
Calibration and bid optimisation plus campaign monitoring and analysis including Conversion Tracking, Traffic Statistics Analysis, and Analytics Monitoring.

  • Content Strategy, Brand Analysis, Competitor Analysis Unique Social Media Strategy
  • Monthly Setup Report, Monthly Performance Report,Dashboard. White-label reports
Local SEO

- Key Features
Customisable white-label dashboard to track your campaign rankings. Includes the ability to setup your own branded dashboard for the client to access and view keyword rankings, website traffic reporting, Google SERPs report, and other data.
Extensive pre-campaign site audit and keyword research, grouping, and mapping.
Extensive On-Page optimisation (up to 10 pages) which includes web copy writing, tag and header optimisations, URL rewrites, and meta data optimisation among others.
Rich snippet recommendations including breadcrumbs.
Local Schema implementation including Local Business Schemas (Phone, Address, Postal Code, Telephone, Maps, Opening Hours), SameAs, Geo + HasMap, Logo, among others.
Initial local business setup among the top local business categories and data aggregators plus month-on-month rich media citation building to increase business information consistency.

  • 6 Months Recommended Campaign Length
  • Up to 10 Keywords Keywords Targeted
  • Maximum of 2 Keyword Group
  • Up to 2,000 Monthly Search Volume (1,000 per group)
  • On-Page Structural Report, Meta-Data and Content Optimisation Report, Monthly Executive Summary Report. White-label reports
SEO Consultation

The product provides in-depth SEO analysis of all On-Page and website elements to unearth all SEO opportunities that the business can use to beat competition and achieve and retain top search rankings. This highly collaborative service enables clients to quickly learn and understand the major factors important to ranking a website as well as other issues that affect ranking and site visibility.
At the end of the first 30 days, the client will know all barriers hindering the page from ranking, all SEO elements that they can exploit and take advantage of, and other site discoveries that would help the site to ensure site competitiveness in search engine visibility. The end-result is a SEO Analytics report that contains all the site recommendations for up to 50 keywords and analysis of the site up to 20 pages. This report in the hands of a capable SEO, will be the best start point for any successful and effective SEO Campaign.
- Key Features
In Depth On-Page analysis from tenured SEOs
Competitive analysis against competitors holding the top search positions for your desired keywords
Google Search Console setup and integration
Google Analytics setup and integration
Structural analysis of your site in terms of target page click-depth and sematic content support
Digital footprint overview with actionable recommendations.

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