So what is SEO all about? most web design owners do not know that there is more to a website than just design; they do not pay attention to generating traffic to their site. But keep wondering why they are not getting traffic. Do not worry about the problem your site is facing in improper or no SEO at all, we will explain things to you here.
You may be the type that is not familiar with the word SEO, SEO means Search Engine Optimization. It is a way of ensuring that your website is searchable on search engines for words and phrases relevant to what the services you are rendering. Some experts render it as a service because they realize that most website owners want to rank their sites on search engines and in the process they charge them high. There is no need to go that far anymore as this write up will help you to understand everything you need to know about SEO, and your site will rank on Google.
How does SEO work?
Experts have discovered that 95% of traffic and clicks that come to a website comes from search engines if you don’t understand. You can open your browser and search for a keyword, the result of what you see is a result of the SEO they have done on their website that is why the search engine is giving them to you like your search results.
Google and Bing (Bing managed by Yahoo) score their search results based on the relevancy and authority of pages their bots have crawled and thereby include it in their web index, and in this case, they add it to their search engine to give the best result.
However, SEO is categorically based on making a website accessible, technically sound, using words that people type into search engines and at the same time provide an outstanding user experience with quality and problem-solving contents that helps answer user quarries.
For a page to rank high on search engines, a search engine company like Google uses hyperlink based algorithm which experts call Page rank in calculating the relevance and authority of a page, which is the reason why Google, in particular, is more sophisticated than other search engine companies mainly because of their fundamental signal in ranking.
In this wise, we can now say that SEO helps to improve the quality or the amount of variety of inbound links in a website from other aspiring or competing sites. SEO experts call the process of getting links from another website to make your own strength as link building. Linking your website with that of others gives search engines particularly Google a strong signal that it might be of relevance to its users and it can be trusted to appear in search results for relevant queries.
How to do SEO?
SEO is grouped into two categories which are On page SEO and Off page SEO, these terminologies do not only require technical and creative activities but they are useful to understand because they split practices services that can be performed on a website and away from a site.
Most people employ the services of expatriates to help them work on their website so they could rank on Google but at the same time, if you find yourself in a tight budget, you can learn to do it yourself.
The activities you perform on your website to improve visibility is called Onsite SEO. This activity requires that you optimize your website and contents to improve user experience, accessibility and relevancy. Some of the activities to be done include:
Keyword research: this requires your ability to analyse words and frequencies used by prospective customers whenever they are searching for a brand or service.
Technical auditing: you have to ensure the site has the access of being crawled and indexed by the search engine bots and it has to be free from errors or user experience barrier.
Onsite optimization: doing this involves the process of improving the site’s structure, internal navigation; on-page alignment and content relevancy that will help prioritize key areas and as well target relevant search phrases.
User experience: this requires that the content uploaded on your website has the touches of experts and it’s simple and fast. It must ultimately be able to provide the best possible experience to users against the competition.
The above list is only to touch a small portion of what is required of On-site SEO as an overview.
Off-site SEO is the activities perform outside of a website in other to improve the organic visibility of the website. It is usually called link building; its aim is to improve the number of reputable links coming from other websites as search engines use them as a vote of trust.
Getting links from other websites that have gained reputable trust from search engines helps to pass more value to another website that is yet to be trusted by search engines. It simply means that the quality of the link you link to your website is what makes search engines see it as relevant over time.
Activities of Off-site SEO include:
Content marketing: reputable websites see linking to exceptional contents as an opportunity to rank on Search engines, in this wise, writing quality contents will help attract links.
Digital PR: PR shows reasons why other websites should link to a website. This can happen in different ways and reasons like writing for external publications, original research or studies and much more.
Outreach promotions: this process involves communicating with relevant journalists, bloggers and influencers in other to earn traffic and ultimately earn links to a website.
There is more to SEO than this little write-up, but this guide will only help you understand the basics of what is required of SEO if you are the type that wants your site to rank on google. You may want to engage experts that will help you do that but you already know the basics.